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{"id":393,"date":"2010-06-30T09:16:55","date_gmt":"2010-06-30T09:16:55","guid":{"rendered":"http:\/\/floridaliteracy.wordpress.com\/?p=393"},"modified":"2019-10-22T15:44:33","modified_gmt":"2019-10-22T15:44:33","slug":"dear-facebook-friends-please-like-us-love-flc","status":"publish","type":"post","link":"https:\/\/floridaliteracy.org\/blog\/2010\/06\/30\/dear-facebook-friends-please-like-us-love-flc\/","title":{"rendered":"Dear Facebook Friends, Please LIKE Us! Love,\u00a0FLC"},"content":{"rendered":"

\"\"

You might be asking yourself, why would FLC<\/strong> make that change?<\/p>\n

The main reason for the switch is to streamline reporting<\/strong>\u00a0on FLC’s Facebook\u00a0communications<\/strong>.\u00a0 Using Facebook Insights<\/a> (free reporting\u00a0tool with Facebook Fan Pages)\u00a0will help FLC to better understand it’s Facebook audience and better analyze the messages<\/strong> posted.<\/p>\n

FLC is continuously striving to improve<\/strong> the ways we can distribute resources to literacy organizations<\/strong> and advocates<\/strong>.\u00a0 We want to know what you like, don’t like, what you need, don’t need, etc… Using the reporting tools allows FLC to hone in on these aspects and cater to audience activity.<\/p>\n

\"\"

\"\"

Reporting on\u00a0FLC’s website <\/a>is made easy with Google Analytics <\/a>(free tool) – we are able to track our visitor’s activities, popular pages and most importantly, how website visitors find FLC<\/strong> – through search engines, social media outlets, other literacy sites, etc…<\/p>\n

All of these reports help organizations, like FLC,\u00a0to better analyze and adjust messages<\/strong> to satisfy our audiences.\u00a0 They also help determine ROI<\/strong> by answering these questions: Are the social media sites worth it?<\/strong>\u00a0 Are they driving traffic to our “literacy info mecca” (aka: www.FloridaLiteracy.org<\/a>)?\u00a0 Are they effective in relaying literacy information, resources and news?\u00a0 Are our audiences receptive and interactive?\u00a0 These questions are important to answer when evaluating these types of communication methods<\/strong>.<\/p>\n

Does your organization employ any of these tools or others?\u00a0 If so, tell us what you’ve found!<\/p>\n","protected":false},"excerpt":{"rendered":"

That’s right, FLC is currently transitioning from a Facebook profile page to a fan page. You might be asking yourself, why would FLC make that change? The main reason for the switch is to streamline reporting\u00a0on FLC’s Facebook\u00a0communications.\u00a0 Using Facebook Read more…<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1177,1126,10],"tags":[1168,349,1039],"class_list":["post-393","post","type-post","status-publish","format-standard","hentry","category-archived","category-flc-news","category-social-media","tag-facebook","tag-flc","tag-twitter"],"yoast_head":"\r\nDear Facebook Friends, Please LIKE Us! 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